Branding design is the deliberate process of changing how a firm is perceived in the marketplace. It has strategic outcomes, such as positioning and messaging, and visual outcomes, such as a firm’s new logo, color palette and marketing collateral. It also establishes a firm’s intangible brand value and can ultimately give them more leverage in the industry.

Whether you hire a branding agency or choose to do the work in-house, it takes time to design a great visual identity for your brand. It’s important that the design is right, and that it reflects what makes your brand unique.

It’s also essential to have a way to keep all the design assets and project planning documentation for the brand design in one place. A good brand design agency will use a system that allows clients to easily send in design briefs and that automatically creates a proof of the design, that both the client and designers can reference throughout the project. It can also connect the briefs to pre-set design workflows, so that the next phase of the project begins once the initial design brief is submitted. It also stores the proofs, comments and feedback on all of the creative assets that are eventually developed throughout the brand design project in one location.

The best branding agencies will help you with all of the steps involved in creating a memorable brand, so that you can get your message out to the world and have the impact you’re after. So, before you decide to dive into the freelance marketplace or surf the job boards, consider how a good brand design firm can help make your project go more smoothly, and ultimately deliver better results for you and your business. brand design firm