Millions of humans and untold numbers of cats watch more than 1 billion hours of YouTube videos each day. YouTube’s algorithm determines which videos are suggested to these users. Among other things, the algorithm takes into account how often a video is watched and how long it is watched. A popular video is more likely to be recommended to new users than a less-viewed video.
A video’s comments section can be a valuable marketing tool. When used effectively, it can drive engagement and build trust with viewers. However, there are also some pitfalls that can hurt your brand and drive away users. Here are a few tips to help you make the most of YouTube’s comments feature.
One of the most important aspects of any online conversation is moderation. While it isn’t possible to monitor YouTube comments around the clock (especially for small businesses without dedicated social media teams), you should strive to reply to positive or negative comments within a few hours. This will show people that you care about their opinions and are engaged in the conversation.
If you want to encourage discussion on your YouTube videos, consider setting up a comment thread where users can ask questions. You can then follow up with answers and further information. While it may seem like a lot of work, this type of interaction can increase user engagement and encourage more people to share your content.
When replying to a YouTube comment, be sure to write a genuine response that is appropriate for the situation. If the comment is asking for customer service, for example, you should provide contact details so the person can contact you directly. You should also avoid using stock responses, as these can feel impersonal and automated.
In addition to standard replies, YouTube now offers a “highlighted comment” feature that highlights a specific comment on the site. This feature is especially useful for YouTubers because it makes it easier to find essential and constructive criticism on their videos. The highlighted comment is not pinned, but it is listed first in the comments section, making it easier to locate. It is also displayed with a special timestamp and a highlighted icon. The comment can also be accessed via its comment URL, which is shown beside the comment’s name.
While YouTube Highlighted Comments don’t necessarily increase a video’s view count, they do provide social proof that a comment is worth viewing. In addition, the increased visibility may help a comment to trend. Unfortunately, the process of getting a comment to trend isn’t easy and requires luck as well as persistence. buy youtube comment upvotes