When it comes to marketing a local small business, there are many tools available that can boost sales and customer loyalty. From restaurant websites to social media management platforms, there are tools that can make it easier for restaurants to promote themselves and attract more customers. From free tiers to full-suite software solutions, these tools can help restaurants increase their visibility and gain new customers.
A great restaurant website is a key tool in any marketing arsenal. With a site that is easy to navigate and contains all the relevant information about the establishment, potential guests can easily find what they are looking for and convert into customers. Many restaurants use free or low-cost web-based tools like Squarespace, WordPress, and Wix to build their sites. For those with a little more budget, there are a variety of paid website building tools such as Adobe Dreamweaver and Shopify.
One of the best ways to nurture customers is through email. Restaurants can use email automation tools such as Mailchimp and HubSpot to create personalized emails for each of their guest segments. They can also use an SMS marketing tool such as EZ Texting to reach out to their customers with specials or other promotions.
Many of the most effective marketing tools for restaurants are those that can provide actionable insights from customer feedback and reviews. These tools can help restaurants improve their online reputation by identifying the most popular positive and negative topics. Restaurants can then take the necessary steps to course correct or double down on areas of improvement. restaurant marketing tools