Real estate agents deal with a lot of information: client records, property listings, and transactions. A CRM can help them stay organized and streamline workflows, allowing them to focus on closing more deals and providing outstanding customer service.

Some of the best crm features for real estate include lead management automation, sales forecasting tools, and an email marketing campaign tool. A great real estate CRM also provides a mobile app for easy communication with customers and leads, and analyzes data to create reports. Lastly, it should protect sensitive client and property information from competitors.

A top real estate agent crm offers an integrated marketing solution, including a website builder for displaying property listings, property data and photos, and maps. It also has a lead generation engine, which sends out personalized emails to potential buyers based on their activity and interests. Its contact management system is easy to use and integrates with a variety of third-party applications.

Top Producer CRM is a real estate-focused platform that manages the entire sales pipeline, including incoming inquiries and listing syncs from the MLS. Its email marketing tool allows users to personalize and automate messages, record calls for future reference, and create custom property flyers that can be shared with clients. Its Internet Data Display (IDX) feature pulls up to 300 data points for properties and lets users search by street view. Its basic package is $59 per month, and the company offers a free trial. real estate agents crm features