If you’re thinking about buy shares on tiktok, you should be aware of the potential risks. The platform has faced criticism for promoting negative body image, cyberbullying and inappropriate behavior, especially among young users. Its use of copyrighted music has also fueled intellectual property disputes. Furthermore, excessive screen time on the app has been linked to sleep deprivation and increased stress and anxiety.

TikTok generates revenue through advertising and other commercial activities. Its user base is primarily made up of younger demographics, making it an attractive target for advertisers. The company is also exploring e-commerce and live streaming as additional revenue streams.

Investors can get exposure to TikTok without buying its IPO shares by investing in parent company ByteDance Limited, which has an outstanding market capitalisation of $30bn. ByteDance is owned by founder Yiming Zhang and seven private equity firms: Coatue, General Atlantic, Hillhouse, KKR, Sequoia Capital, Softbank and Source Code Capital.

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